This initiative is a Health category project, culminating in the design of TFL (Train for Life). Conducted over 10 weeks and validated with 20+ participants, the project capitalizes on the global shift toward personal digital wellness, especially post-pandemic.
Training for Life (TFL)
ROLE
UI/UX Designer
SKILLS
End - End Product Design, Design System, Brand Identity
TIMELINE
10 weeks
Problem
Modern people are too busy, personal trainer classes are unaffordable, and gyms feel uncomfortable.
Impact
Leads to difficulties maintaining fitness habits. (Data: 86% struggle to maintain routine alone)
Solution
Offering affordable AI/Real Trainer online courses, eliminating geographical limits and social pressure for consistent, comfortable at-home workouts.
Discovery
Methodology: Utilised the Triple W (Why, How, What) framework, combining interviews, competitive analysis, and Persona analysis to define core challenges.
Action
Lack of personalization and time management supports the need for customized at-home solutions.
Persona (WHY)
Showed existing apps lack trainer follow-up and a shopping mall, which TFL addresses with AI coaching and community.
Competitive Analysis (How)
Visualized low emotional points in the user journey when struggling to find courses and maintain motivation.
User Journey
IA & Flows
Information Architecture and Task Flows served as the blueprint for the What (Deliverables) phase, ensuring intuitive navigation.
Define
Develop
Before the final Deliver stage, I facilitate a Design Review phase to synthesise feedback from user post-interviews and technical feasibility assessments from the engineering team. This ensures that any logic gaps are identified early, enabling rapid iteration to guarantee the highest quality and precision in the final product.
Design