I design digital products that transform complexity into clarity.

Great design isn’t decoration—it’s decision-making. I bridge the gap between user empathy and commercial outcomes.

  • 5+ Years Experience: End-to-end product design across SaaS, E-commerce, and Mobile.

  • Strategic Thinking: From building design systems to simplifying complex user flows.

  • Data-Driven Results: Led redesigns achieving +45% revenue, -40% bounce rate, and +30% usability scores.

Stylist & Creative Director

Side profile of a young Asian man with short black hair, wearing a black turtleneck sweater, against a dark gray background.

Work Experience

  • - Leading the end-to-end design of a new responsive mobile app integrating website functions into one accessible platform.

    - Conducting user research, wireframing, and prototyping in Figma to improve navigation and overall usability.

    - Collaborating cross-functionally with developers and content strategists in an agile workflow to ensure consistent design language and accessibility (WCAG 2.2).

    • Drove strategic end-to-end redesigns of high-stakes B2B SaaS and B2C mobile platforms, successfully translating business goals into a UX strategy that yielded +45% revenue growth. 

    • Conducted user research (interviews, surveys, usability tests) and translated insights into IA, flows, wireframes, and prototypes. 

    • Reduced bounce rate by 40% through UX audits, heuristic evaluations, and iterative improvements 

    • Directed and mentored a 3-person design team in delivering high-impact enterprise UI/UX solutions for government and healthcare sectors. 

    • Conducted user research, heuristic evaluations, and usability testing, improving usability by 30%. 

    • Established and maintained Figma-based design systems and scalable IA/wireflows, significantly reducing developer handoff time and achieving 100% on-time project delivery. 

    • Delivered 15+ B2B/B2C client projects from user research to implementation.

    • Designed and launched campaign websites, boosting sales by +50% for retail clients.

    • Redesigned websites improving user satisfaction by 30% and information findability by 23%.

    • Integrated e-commerce features with engineering teams, increasing online sales by 20%.

    • Created a mobile health app for childcare market, reaching 500+ active users.

    • Designed FainTV streaming app, achieving 1M+ downloads across mobile, tablet, web, and TV platforms.

    • Enhanced cross-platform UX, increasing new user engagement by 30%.

    • Conducted user research, including surveys and ethnographic studies, to drive product decisions.

Education

Goldsmiths, University of London — MSc User Experience Engineering 

SKILLS & EXPERTISE

  • Data-Driven UX Strategy: 5+ years specializing in data-informed design, driving measurable usability improvements through User Research, Usability Testing, and Heuristic Evaluation.

  • Figma Design Systems & Accessibility: Expertise in architecting scalable Figma design systems and leading the design and launch of WCAG 2.2-compliant mobile applications.

  • Agile Product Delivery: Proven ability to champion the Agile design process, ensuring design-to-development fidelity and 100% on-time project completion through effective Developer Handoff and collaboration.

  • Core Tools: Expert proficiency in Figma, FigJam, and Adobe Creative Suite, with foundational knowledge in ProtoPie and GA/WCAG.