Ai Cun Cell

A comprehensive digital solution for cord blood banking, bridging the gap between clinical complexity and parental peace of mind

  • Role : Lead UI/UX Designer

  • Timeline : 10 Weeks

  • Scope: Market Research, User Flow, Wireframing, High-fidelity UI Design, Prototyping, Usability Testing

  • Tools: Figma, Adobe Suite

A young child lying on a bed, partially covered by a white blanket, looking to the side. A smartphone displaying a health app interface with icons and text in Chinese overlays the image. The background has light blue and teal abstract shapes, with some Chinese text and the words "Ai Cun Cell".
A man holding two children outdoors with trees and a house in the background. Text overlay reads 'Love Child Ai Cun Cell' in Chinese and English.

The Challenge

Information Transparency Traditional cord blood storage often feels like a "black box" for parents. There is a severe lack of real-time updates, leaving users in the dark regarding the safety and status of their samples.

  1. Process Complexity & Geographical Barriers The legacy application process is notoriously cumbersome, involving heavy paperwork and physical constraints. Navigating medical appointments and logistics across different regions creates significant friction for expectant parents.

  2. The Long-term Trust Gap Cord blood banking is a 20-year emotional and financial commitment. Building a high-integrity digital platform was essential to instill a sense of reliability and peace of mind from the very first interaction.

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Flowchart illustrating task flows for a user registration and purchase process, including steps for welcome pages, login, home page, purchase schemes, contracts, physical test, registration, input phone number, PIN, and personal information.
Flowchart diagram illustrating user flow for a website or app, with steps such as login, sign-up, homepage, search, feedback, sharing, and checkout processes.
Color palette with six swatches and hex codes, introduction to Noto Sans CJK SC font including description of its origins and features, with sample Chinese characters and font weights.
Screenshot of a mobile app interface showing icons, component sections with bars, cards, and buttons in a pastel color scheme, with text in Chinese.
Digital illustration of multiple modern smartphones showing app screens related to registration and login, with one phone displaying a photo of two smiling women.
A digital illustration of a smartphone with a scrolling list of personal information in Chinese characters, set against a light beige background with abstract blue shapes. The webpage title is 'The Pages of Personal Information'.

Action

  • Discover: Conducted market analysis and in-depth interviews with 20+ expectant parents, identifying "complex contracts" and "geographical barriers" as the primary pain points.

  • Define: Developed user personas and mapped out task flows, specifically optimizing the high-friction experience of multi-page medical form completion.

  • Iteration: Executed two rounds of usability testing. After identifying user hesitation during the payment process in the first round, I implemented progress bars and security certification badges to enhance trust and clarity.

Task

The primary objective was to simplify complex medical decision-making. Through intuitive UI/UX design, we aimed to lower the barrier for parents to understand cord blood banking, digitize cumbersome offline application processes, and ultimately increase product accessibility and user conversion rates.
Situation

Ai Cun Cell is an end-to-end cord blood management platform designed to break geographical barriers. By addressing significant information asymmetry and the "black box" nature of the storage process, the platform provides a comprehensive digital solution—from medical registration and collection to long-term monitoring—instilling a sense of security for new parents.

Result

We successfully launched the industry's first full-lifecycle cord blood application. Within the first week, the platform acquired 5,000+ new registered users. Post-launch interviews indicated a 30% increase in User Satisfaction (CSAT), with users specifically praising the convenience and speed of the newly digitized "Online Contract Signing" feature.

Health GeneTech

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Training for Life (TFL)