Dong Lai Bao Bei

This is an integrated HealthTech platform designed to empower novice parents by transforming fragmented newborn health data into actionable pediatric insights through an AI-powered ecosystem. By seamlessly bridging the gap between automated health tracking, community support, and data-driven e-commerce, the project effectively reduces parenting friction while establishing a robust business-to-consumer value chain.

  • Role : Lead UI/UX Designer

  • Timeline: 12 Weeks

  • Scope: Market Research, User Flow, Wireframing, High-fidelity UI Design, Prototyping, Usability Testing

  • Tools: Figma, Notion

Animated illustration of a family of four with two children, standing on clouds against a blue background. The father is holding a teddy bear and a girl child is sitting on his shoulders; the other child is sitting on the father's shoulders with arms raised. The text on the left includes Chinese characters and the pinyin "DONG LAI BAO BEI".
Multiple white smartphones displaying app screens with blue headers, featuring news articles, images, and icons on a light gray surface.

Situation

Modern dual-income parents face immense pressure and information overload when managing newborn health. Traditional manual tracking is often inconsistent and fragmented, leading to a "data gap" that hinders effective medical consultations and early development monitoring.

Task

The goal was to design a comprehensive, high-engagement HealthTech ecosystem. Key objectives included:

  • Lowering Barriers: Eliminating the friction of manual data entry to encourage consistent tracking.

  • Data Transformation: Turning raw growth data into a structured "Gene & Health Database" for professional medical reference.

  • Commercial Synergy: Seamlessly integrating a dedicated mall and community features to foster long-term user retention.

Action

  1. Strategic Research: Utilized the Double Diamond model and Golden Circle framework to conduct deep-dive research with 30+ participants. I performed a Competitive Audit of 6 major players to identify a market gap in "Integrated Growth Milestone Tracking."

  2. Innovative Solutioning: To address the "tracking fatigue" identified in my User Personas, I conceptualized an AI-powered Photo Recognition feature, allowing parents to capture height and physical metrics instantly via the camera.

  3. Ecosystem Design: Mapped complex User Flows to ensure a seamless transition between health logging, community sharing (generating milestone cards), and the mall (unlocking rewards). This created a rewarding feedback loop for the user.

Result

  1. High-Fidelity Execution: Delivered a full-scale design solution within an intensive 8-week timeline, covering everything from branding to high-fidelity UI.

  2. User Validation: Usability testing confirmed that the AI automated input significantly increased users' willingness to log data daily, while the intuitive interface reduced cognitive load for busy parents.

  3. Business Viability: Successfully established a data-to-commerce model that earned high praise from clients for its clear monetization strategy and social value.

Discover

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Define

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Usability testing

Design

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woman outside waving her beige linen jacket

SQSP Magazine

woman in a grey suit walking away in front of a concrete building
woman slouching on a stool in a long belted khaki jacket

Street Photography

Editorial Styling