From 5 steps to 2 — frictionless tracking that maintains training momentum.
Despite a saturated fitness app market, high churn rates persist. Most apps fail by burdening users with complex data entry during intense workouts. My goal was to design a frictionless tracking system that maintains training momentum and boosts long-term engagement — transforming the solitary nature of working out into a vibrant, human-centred experience.
Conducted competitive analysis to identify navigation bottlenecks in top-tier fitness apps. Existing apps lack trainer follow-up and community features.
Implemented gesture-based navigation and predictive data entry to minimise cognitive load during workouts. IA and Task Flows served as the blueprint for the Deliver phase.
Executed usability testing with 5 active lifters to measure task completion speed and flow satisfaction. Design Review phase synthesised post-interview feedback with engineering feasibility.
Developed a comprehensive Design System to ensure visual consistency and 2× faster developer handoff. A Design Review phase synthesised feedback from user post-interviews and technical feasibility assessments before the final Deliver stage.
"Beyond Tracking: Elevating the Fitness Journey through Connection and Insight."