Hero
03 — Mobile Application · Wearable Devices · 10 Weeks

Training
for Life

TFL Hero
RoleUI/UX Designer
Timeline10 Weeks
ScopeEnd-to-End Design
Design System · Branding
ToolsFigma · Adobe Suite
90% Completion Rate
4.5/5 Satisfaction Score
60% Logging Flow Streamlined

From 5 steps to 2 — frictionless tracking that maintains training momentum.

Overview

Despite a saturated fitness app market, high churn rates persist. Most apps fail by burdening users with complex data entry during intense workouts. My goal was to design a frictionless tracking system that maintains training momentum and boosts long-term engagement — transforming the solitary nature of working out into a vibrant, human-centred experience.

Strategy

Triple W framework — Why, How, What — to ensure every decision is user-grounded.

01 Audit

Conducted competitive analysis to identify navigation bottlenecks in top-tier fitness apps. Existing apps lack trainer follow-up and community features.

02 Design

Implemented gesture-based navigation and predictive data entry to minimise cognitive load during workouts. IA and Task Flows served as the blueprint for the Deliver phase.

03 Validate

Executed usability testing with 5 active lifters to measure task completion speed and flow satisfaction. Design Review phase synthesised post-interview feedback with engineering feasibility.

Design Process
User Interview Qualitative Research
Competitive Analysis Persona 1
Persona 2 Empathy Map
Empathy Map 2 User Journey Map
Design Strategy
Task Flows Task Flows 2
Sketches
Design

Bridging expert guidance with social connectivity — beyond just tracking numbers.

Scalability

Developed a comprehensive Design System to ensure visual consistency and 2× faster developer handoff. A Design Review phase synthesised feedback from user post-interviews and technical feasibility assessments before the final Deliver stage.

Main Functions AI Instructor
Coaches
Conclusion

"Beyond Tracking: Elevating the Fitness Journey through Connection and Insight."

Next Project
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